Who am I?

I come from a Fashion Art Direction background, where we blend Art, Aesthetics and Technology to craft compelling visual narratives. My expertise lies in conceptualizing, researching, and executing visual campaigns, editorials, and brand imagery for leading fashion brands and e-commerce platforms. With a strong foundation in photo art direction, styling, and studio management, I was a major contributor while establishing in-house imaging studios for brands like Amazon, Koovs, and Jabong. My work is driven by a passion for pushing creative boundaries and exploring how visuals can evoke emotions and shape experiences. I thrive on collaborating with professionals from diverse disciplines to develop cohesive and impactful concepts. Some of my featured work on my website highlights the power of successful teamwork and collaborations.

Beyond work, I have a deep appreciation for art and design. I enjoy travelling, painting, and constantly reinventing myself through new creative pursuits. My curiosity fuels my desire to learn, and I find inspiration in engaging with individuals from artistic and design backgrounds—it broadens my perspective and keeps me attuned to emerging trends.